Résultat(s) 1 - 9 résultats de 9 pour la requête 'Gummesson, Evert', Temps de recherche: 0,01s Affiner les résultats
  1. 1

    Case theory in business and management reinventing case study research par Gummesson, Evert

    Publié 2017
    Livre

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research par Gummesson, Evert 1936-

    Publié 2000
    Livre

    Qualitative methods in management research
  3. 3

    Qualitative methods in management research par Gummesson, Evert 1936-

    Publié 2000
    Livre

    Qualitative methods in management research
  4. 4

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. par Gummesson, Evert

    Publié 1999
    Livre

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  5. 5

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm par Gummesson, Evert 1936-

    Publié 1999
    Livre

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  6. 6

    Total relationship marketing par Gummesson,Evert

    Publié 1999
    Livre

    Total relationship marketing
  7. 7

    Service quality in hospitality organizations

    Publié 1996
    Livre

    Service quality in hospitality organizations
  8. 8

    Qualitative methods in management research par Gummesson, Evert 1936-

    Publié 1991
    Livre

    Qualitative methods in management research
  9. 9

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy par Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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