Showing 1 - 7 results of 7 for search 'Gummesson, Evert', Forespørselstid: 0.01s Refine Results
  1. 1

    Case theory in business and management reinventing case study research af Gummesson, Evert

    Udgivet 2017
    Bog

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research af Gummesson, Evert 1936-

    Udgivet 2000
    Bog

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. af Gummesson, Evert

    Udgivet 1999
    Bog

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm af Gummesson, Evert 1936-

    Udgivet 1999
    Bog

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    Udgivet 1996
    Bog

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research af Gummesson, Evert 1936-

    Udgivet 1991
    Bog

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy af Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

Søgeredskaber: