Zobrazuji výsledky 1 - 7 z 7 pro vyhledávání 'Gummesson, Evert', doba hledání: 0,01 s. Upřesnit hledání
  1. 1

    Case theory in business and management reinventing case study research Autor Gummesson, Evert

    Vydáno 2017
    Kniha

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research Autor Gummesson, Evert 1936-

    Vydáno 2000
    Kniha

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Autor Gummesson, Evert

    Vydáno 1999
    Kniha

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm Autor Gummesson, Evert 1936-

    Vydáno 1999
    Kniha

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    Vydáno 1996
    Kniha

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research Autor Gummesson, Evert 1936-

    Vydáno 1991
    Kniha

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy Autor Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

Vyhledávací nástroje: