Mostrar 1 - 7 resultats de 7 per cerca 'Gummesson, Evert', hora de la petició: 0.01sec Refinar resultats
  1. 1

    Case theory in business and management reinventing case study research per Gummesson, Evert

    Publicat 2017
    Llibre

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research per Gummesson, Evert 1936-

    Publicat 2000
    Llibre

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. per Gummesson, Evert

    Publicat 1999
    Llibre

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm per Gummesson, Evert 1936-

    Publicat 1999
    Llibre

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    Publicat 1996
    Llibre

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research per Gummesson, Evert 1936-

    Publicat 1991
    Llibre

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy per Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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