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Immediate and delayed advertising effects of celebrity endorsers attractiveness and expertise. nork Eisend, Martin

Argitaratua izan da International journal of advertising : quarterly review of marketing communication

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Gehitu Liburu Saskira Eliminar de la Mochila
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A meta-analysis of humor in advertising. nork Eisend, Martin

Argitaratua izan da Journal of the academy of marketing science

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Gehitu Liburu Saskira Eliminar de la Mochila

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