Showing 1 - 3 results of 3 for search 'Darke, Peter R.', query time: 0.01s Refine Results
  1. 1

    Damage from corrective advertising causes and cures. by Darke, Peter R.

    Published in Journal of marketing
    Article

    Damage from corrective advertising causes and cures.
  2. 2

    Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust. by Darke, Peter R.

    Article

    Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
  3. 3

    The pursuit of self-interest self-interest bias in attitude judgement and persuasion. by Darke, Peter R.

    Analytics

    The pursuit of self-interest self-interest bias in attitude judgement and persuasion.

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