Näytetään 1 - 5 yhteensä 5 tuloksesta haulle 'Chun-Tuan Chang', hakuaika: 0,01s Tarkenna hakua
  1. 1

    Effects of message framing, vividness congruency and statistical framing on response to charity advertising. Tekijä Chun-Tuan Chang

    Artikkeli

    Effects of message framing, vividness congruency and statistical framing on response to charity advertising.
  2. 2

    The "I" of the beholder How gender differences and self-referencing influence charity advertising. Tekijä Chun-Tuan Chang

    Artikkeli

    The "I" of the beholder How gender differences and self-referencing influence charity advertising.
  3. 3

    Guilt appeal in cause-related marketing The subversive roles of product type and donation magniture. Tekijä Chun-Tuan Chang

    Artikkeli

    Guilt appeal in cause-related marketing The subversive roles of product type and donation magniture.
  4. 4

    Missing ingredients in cause-related advertising The right formula of execution style and cause framing. Tekijä Chun-Tuan Chang

    Artikkeli

    Missing ingredients in cause-related advertising The right formula of execution style and cause framing.
  5. 5

    Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness. Tekijä Chun-Tuan Chang

    Artikkeli

    Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.

Työkalut: