Showing 1 - 5 results of 5 for search 'Chun-Tuan Chang', query time: 0.01s Refine Results
  1. 1

    Effects of message framing, vividness congruency and statistical framing on response to charity advertising. by Chun-Tuan Chang

    Article

    Effects of message framing, vividness congruency and statistical framing on response to charity advertising.
  2. 2

    The "I" of the beholder How gender differences and self-referencing influence charity advertising. by Chun-Tuan Chang

    Article

    The "I" of the beholder How gender differences and self-referencing influence charity advertising.
  3. 3

    Guilt appeal in cause-related marketing The subversive roles of product type and donation magniture. by Chun-Tuan Chang

    Article

    Guilt appeal in cause-related marketing The subversive roles of product type and donation magniture.
  4. 4

    Missing ingredients in cause-related advertising The right formula of execution style and cause framing. by Chun-Tuan Chang

    Article

    Missing ingredients in cause-related advertising The right formula of execution style and cause framing.
  5. 5

    Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness. by Chun-Tuan Chang

    Article

    Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.

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