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1
Message framing and interpersonal orientation at cultural and individual levels Involvement as a moderation. 由 Chingching Chang
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2
The effectiveness of advertising that leverages sponsorship and cause-related marketing A contingency model. 由 Chingching Chang
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3
Is that website for me? Website-self-congruency effects triggered by visual designs. 由 Chingching Chang
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Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework. 由 Chingching Chang
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5
Why are childlike portrayals appealing in East Asia?. 由 Chingching Chang
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