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  1. 1

    Message framing and interpersonal orientation at cultural and individual levels Involvement as a moderation. per Chingching Chang

    Article

    Message framing and interpersonal orientation at cultural and individual levels Involvement as a moderation.
  2. 2

    The effectiveness of advertising that leverages sponsorship and cause-related marketing A contingency model. per Chingching Chang

    Article

    The effectiveness of advertising that leverages sponsorship and cause-related marketing A contingency model.
  3. 3

    Is that website for me? Website-self-congruency effects triggered by visual designs. per Chingching Chang

    Article

    Is that website for me? Website-self-congruency effects triggered by visual designs.
  4. 4

    Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework. per Chingching Chang

    Article

    Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework.
  5. 5

    Why are childlike portrayals appealing in East Asia?. per Chingching Chang

    Article

    Why are childlike portrayals appealing in East Asia?.

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