Showing 1 - 9 results of 9 for search 'Centeno, Dave De Guzman', 查询时间: 0.01s
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1
Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion 由 Co, Manuelito
发表在 Philippine Management Review (2023)索引号: loading...
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2
Destination brand gestalt and its effects on brand attachment and brand loyalty 由 Mandagi, Deske W.
发表在 Philippine Management Review (2022)索引号: loading...
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3
Impact of advertisements on Philippine financial service firms' stock return 由 Centeno, Dave De Guzman
发表在 Philippine Management Review (2021)索引号: loading...
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4
Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach 由 Centeno, Dave De Guzman
发表在 Philippine Management Review (2018)索引号: loading...
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5
Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates 由 Centeno, Dave De Guzman
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6
Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital 由 Centeno, Dave De Guzman
出版 2015索引号: loading...
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7
Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements 由 Centeno, Dave De Guzman 1987-
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8
Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates. 由 Centeno, Dave De Guzman
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9
Essays on celebrity endorsements human and cultural branding in consumer markets 由 Centeno, Dave De Guzman
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Advertising endorsements
Advertising, Political
Endorsements in advertising
Advertising
Attitude (Psychology)
Bank deposits
Brand choice
Brand gestalt
Celebrities in political campaigns
Celebrities in politicl campaign
Consumer surveys
Finance, Personal
Place branding
Political campaign
Political campaigns
Savings
Television commercials
brand attachment