Showing 1 - 9 results of 9 for search 'Centeno, Dave De Guzman', זמן שאילתה: 0.01s Refine Results
  1. 1

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion מאת Co, Manuelito

    הוצא לאור ב Philippine Management Review (2023)
    Article

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion
  2. 2

    Destination brand gestalt and its effects on brand attachment and brand loyalty מאת Mandagi, Deske W.

    הוצא לאור ב Philippine Management Review (2022)
    Article

    Destination brand gestalt and its effects on brand attachment and brand loyalty
  3. 3

    Impact of advertisements on Philippine financial service firms' stock return מאת Centeno, Dave De Guzman

    הוצא לאור ב Philippine Management Review (2021)
    Article

    Impact of advertisements on Philippine financial service firms' stock return
  4. 4

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach מאת Centeno, Dave De Guzman

    הוצא לאור ב Philippine Management Review (2018)
    Article

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach
  5. 5

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates מאת Centeno, Dave De Guzman

    הוצא לאור ב Philippine Management Review (2016)
    Article

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates
  6. 6

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital מאת Centeno, Dave De Guzman

    יצא לאור 2015
    ספר

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital
  7. 7

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements מאת Centeno, Dave De Guzman 1987-

    Thesis

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements
  8. 8

    Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates. מאת Centeno, Dave De Guzman

    הוצא לאור ב Philippine Management Review
    Article

    Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates.
  9. 9

    Essays on celebrity endorsements human and cultural branding in consumer markets מאת Centeno, Dave De Guzman

    Thesis

    Essays on celebrity endorsements human and cultural branding in consumer markets

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