Showing 1 - 9 results of 9 for search 'Centeno, Dave De Guzman', Forespørselstid: 0.01s Refine Results
  1. 1

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion af Co, Manuelito

    Udgivet i Philippine Management Review (2023)
    Article

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion
  2. 2

    Destination brand gestalt and its effects on brand attachment and brand loyalty af Mandagi, Deske W.

    Udgivet i Philippine Management Review (2022)
    Article

    Destination brand gestalt and its effects on brand attachment and brand loyalty
  3. 3

    Impact of advertisements on Philippine financial service firms' stock return af Centeno, Dave De Guzman

    Udgivet i Philippine Management Review (2021)
    Article

    Impact of advertisements on Philippine financial service firms' stock return
  4. 4

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach af Centeno, Dave De Guzman

    Udgivet i Philippine Management Review (2018)
    Article

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach
  5. 5

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates af Centeno, Dave De Guzman

    Udgivet i Philippine Management Review (2016)
    Article

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates
  6. 6

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital af Centeno, Dave De Guzman

    Udgivet 2015
    Bog

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital
  7. 7

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements af Centeno, Dave De Guzman 1987-

    Thesis

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements
  8. 8

    Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates. af Centeno, Dave De Guzman

    Article

    Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates.
  9. 9

    Essays on celebrity endorsements human and cultural branding in consumer markets af Centeno, Dave De Guzman

    Thesis

    Essays on celebrity endorsements human and cultural branding in consumer markets

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