Marketing Management Marketing research Marketing management Case studies Addresses, essays, lectures Advertising I. Title Advertising--Case studies Advertising--Collections Business and management Communication Consumer panels Decision making I. Boyd, Harper W. I. Newman, Joseph W., joint ed I. Westfall, Ralph L., joint auth I. Westfall, Ralph, joint auth II. Title Management.1 Marketing--Case studies Sales management Sales promotion Salesmen and salesmanship Social science Title se studies