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Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program by Bodian, Nat G. 1921-
Published 1995Call Number: loading...
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Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program by Bodian, Nat G. 1921-
Published 1995Call Number: loading...Publisher description
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3
How to choose a winning title a guide for writers, editors, and publishers. by Bodian, Nat G. 1921-
Published 1989Call Number: loading...
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4
Bodian's publishing desk reference a comprehensive dictionary of practices and techniques for book and journal marketing and bookselling by Bodian, Nat G.
Published 1988Call Number: loading...
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Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals by Bodian, Nat G. 1921-
Published 1984Call Number: loading...
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6
Book marketing handbook tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals by Bodian, Nat G
Published 1980Call Number: loading...
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Advertising
Advertising copy
Advertising, Direct-mail
Book industries and trade
Book industries and trade--Dictionaries
Books
Books--Marketing--Dictionaries
Booksellers and bookselling--Dictionaries
Direct marketing
Marketing
Periodicals
Periodicals, Publishing of--Dictionaries
Publishers and publishing
Publishers and publishing--Dictionaries
Scholarly periodicals
Scholarly publishing
Telemarketing
Titles of books


