Showing 1 - 3 results of 3 for search 'Bettencourt, Lance', query time: 0.01s Refine Results
  1. 1

    Service innovation how to go from customer needs to breaktrough services by Bettencourt, Lance

    Published 2010
    Book

    Service innovation how to go from customer needs to breaktrough services
  2. 2

    Innovating on the cheap. by Bettencourt, Lance A.

    Article

    Innovating on the cheap.
  3. 3

    A service lens on value creation Marketing's role in achieving strategic advantage. by Bettencourt, Lance A.

    Article

    A service lens on value creation Marketing's role in achieving strategic advantage.

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