Contagious why things catch on von Berger, Jonah

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Subtle signals of inconspicuous consumption. von Berger, Jonah

If you want to win, tell your team it's losing (a little). von Berger, Jonah

Bad reviews can boost sales. Here's why. von Berger, Jonah

Communication channels and word of mouth How the medium shapes the message. von Berger, Jonah

Shifting signals to help health using identity signaling to reduce risky health behaviors. von Berger, Jonah

Drivers of cultural success the case of sensory metaphors. von Akpinar, Ezgi