Contagious why things catch on حسب Berger, Jonah

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Subtle signals of inconspicuous consumption. حسب Berger, Jonah

If you want to win, tell your team it's losing (a little). حسب Berger, Jonah

Bad reviews can boost sales. Here's why. حسب Berger, Jonah

Communication channels and word of mouth How the medium shapes the message. حسب Berger, Jonah

Shifting signals to help health using identity signaling to reduce risky health behaviors. حسب Berger, Jonah

Drivers of cultural success the case of sensory metaphors. حسب Akpinar, Ezgi