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  1. 1

    a29 for 70 items or 70 items for $29? How presentation order affects package perceptions. por aaBagchi, Rajesh

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    a29 for 70 items or 70 items for $29? How presentation order affects package perceptions.
  2. 2

    The effect of red background color on willingness-to-pay the moderating role of selling mechanism. por Bagchi, Rajesh

    Artigo

    The effect of red background color on willingness-to-pay the moderating role of selling mechanism.

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