Showing 1 - 1 results of 1 for search 'Aggarwal, Pankaj', query time: 0.01s Refine Results
  1. 1

    When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. by Aggarwal, Pankaj

    Article

    When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism.

Search Tools: