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Keller, Kevin Lane 1956-
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Keller, Kevin Lane 1956-
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A framework for marketing management
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Kotler, Philip
Published 2009
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Marketing management
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Kotler, Philip
Published 2006
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Strategic brand management building, measuring, and managing brand equity
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Keller, Kevin Lane 1956-
Published 2003
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Management
Marketing
Brand name products
Product management
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