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Marketing a new product its planning, development and control by Hisrich, Robert D.
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Marketing decisions for new and mature products : planning, development and control / Robert D. Hisrich and Michael P. Peters by Hisrich, Robert D.
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Entrepreneurship
New business enterprises
Finance
Success in business
Business enterprises
Business planning
Management
International business enterprises
Intellectual property
Technological innovations
Economic aspects
High technology industries
New products
Product management
Econopmic aspects
Electronic books
Entreprenuership
High-technology industries
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Joint ventures
Marketing
New business enterprise
Sales management
Selling
Venture capital